Build your brand one conversation at a time.

Personal branding, professional reputation and the conversations that turn expertise into recognition and opportunity.

Explore keynotes Watch Claire speak

Claire presenting to an audience at Elevate London

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On stage

See Claire in action.

From keynote stages to interactive sessions, Claire brings practical ideas, energy and experience to the room.

Speaker showreel hosted on Vimeo.

Speaking topics

What Claire speaks about.

Three distinct presentations drawing on Claire's expertise in branding, reputation and the power of conversations.

POWERbuild Your Reputation

Turn what you know into what you're known for.

Personal branding & expertise

Being brilliant at what you do doesn't automatically mean people recognise the value of your expertise. This keynote helps professionals identify what they've earned the right to be known for and become more deliberate about the reputation they build.

Featuring Claire's original POWER Principles: Potential, Opinion, Words, Exposure and Reach.

Best suited to Conferences, professional associations, expert communities and organisations developing the visibility of their people.

Audience takeaways

Recognise the expertise and experiences worth being known for
Use the POWER Principles to make more deliberate branding choices
Build a reputation that leads to conversations and opportunities

Personal branding in practice

Brand Power

How people take a brand further than it could ever go alone.

Organisational brands & people

How can organisations grow through the people who represent them, without losing what makes their brand valuable? Claire draws on her experience helping develop Exactly What to Say and supporting the experts who carry its ideas into the world.

Best suited to Leadership teams, franchise and licensing networks, membership organisations and businesses whose people represent their brand.

Audience takeaways

Understand how individual reputations strengthen organisational brands
Balance consistency and intellectual property protection with individuality
Equip people to represent ideas with confidence and credibility

Developing brands through people

Exactly What to Say

The Conversations That Build Your Reputation

Communication & influence

Practical language from Phil M Jones' established Exactly What to Say methodology, brought to life through Claire's experience and her perspective on how everyday conversations shape outcomes and reputations.

Best suited to Sales, leadership and professional audiences who want to communicate with greater confidence and influence.

Audience takeaways

Prepare more effectively for important conversations
Use practical language to create curiosity and reduce resistance
Understand how everyday conversations shape professional reputation

Claire speaking on stage at Elevate London — Conversations that make a difference

Discuss a speaking engagement

Claire presenting to an audience at an Exactly What to Say event

How I see it

Come with me.

The strongest personal brands give people something to connect with, not just something to look at.

I believe you build a reputation by showing up as your full self, sharing what you've learned and bringing people into the conversation. That’s the difference between “come with me” and “look at me”.

It's also how I approach speaking. I want to understand the event, the people in the room and what matters to them. I bring my experience, my energy and my own perspective, then shape the session so it feels relevant to that particular audience.

My aim is for people to leave with ideas they can use, conversations they want to have and a sense that I've been part of their event, not simply appeared on its agenda.

Claire speaking on stage at an event, photographed full length — In the room, with the room.

What people say

From the room.

Feedback from event organisers, fellow speakers and people who've experienced Claire's presentations.

“What Claire has the ability to do is to come into an event and explain something that's absolutely genius but at a level that everybody gets. She way exceeded my expectations.”

James ShawPivot: SHIFT Ahead & The Inspire Collective

“Claire delivered a fantastic seminar on Personal Branding at our recent B2B Expo in Birmingham. She was punctual, easy to work with, knowledgeable and kept our attendees engaged. Would recommend working with Claire if you're looking for a great speaker to share their knowledge on branding.”

Megan MellorB2B Expos

“A generous, professional, and expert presenter of some truly valuable and easy to use content that I was applying even during the session itself?! 100% take-away GOLD!”

David HynerStretch Development Ltd

“Claire's presentation was professional, engaging and most importantly actionable. The business attendees left with actionable advice that they could easily implement to get results in their own expert businesses.”

Tanya SotoFounder, TheLifestyleLetter.com

Sven Andersen

Andersen Group Realty · Video testimonial

Jessica Forrester

Emerald Coast Beach Homes · Video testimonial

Meet Claire

A career built around expertise.

Claire Dowdall is a speaker, brand strategist and Fellow of the Chartered Institute of Marketing (FCIM), specialising in personal branding and professional reputation.

Across more than 20 years in marketing, Claire has worked with founders and experts whose businesses depend on what they know. For the past decade, she has worked alongside Phil M Jones at Exactly What to Say, where she is Director of Brand.

Her work has helped develop, protect and extend a globally recognised body of work represented by Certified Guides around the world. That experience has shaped her perspective on how expertise becomes recognised, remembered and recommended.

Claire brings that experience to audiences through her original POWERbuild work, her perspective on organisational Brand Power and presentations drawing on the established Exactly What to Say methodology.

Beyond the stage

Strength is part of my story.

I'm also a competitive powerlifter. It's taught me a lot about discipline, showing up consistently and trusting myself when it matters.

Powerlifting is a reminder that reputation is built through behaviour. What you do, how you prepare and whether you follow through say as much about you as the words you choose.

It's also part of what makes me, me. I encourage people to bring their own interests, experiences and unexpected skills into their professional brand. Those are often the things that make someone memorable, relatable and genuinely different at a human level.

Claire preparing for a competition powerlifting attempt

For event organisers

Speaker photos & resources.

Approved photographs for promoting Claire’s speaking engagements. Download individual high-resolution images or the complete photo pack.

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Claire speaking at Elevate London — On stageDownload ↓

Claire speaking with a microphone — SpeakingDownload ↓

Claire addressing the audience at Elevate London — Event audienceDownload ↓

Speaking enquiries

Let's talk about your event.

For conferences, professional associations, leadership events and virtual sessions, get in touch to discuss your audience and what you'd like them to take away.

Enquire about booking Claire

hello@clairedowdall.co.uk